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Five Unicorn Scaleup Strategies

Leapfrogging

based software companies started since 2003 and valued at over $1 billion by public or private market investors. Inertia gets the blame for waning product performance and competitiveness, feature fatigue, and poor innovation pipeline throughput. Of course, not all friction is bad. But they are manageable.

Strategy 130
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Great to Good Innovation

IdeaSpies

Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. The management consultant giant McKinsey and Co. did a follow-on study that found 32 of the 50 companies described in these books to only matched or underperformed the market over their subsequent 15-to-20-year period.

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Great to Good Innovation

IdeaSpies

Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. The management consultant giant McKinsey and Co. did a follow-on study that found 32 of the 50 companies described in these books to only matched or underperformed the market over their subsequent 15-to-20-year period.

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Great to Good

IdeaSpies

Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. The management consultant giant McKinsey and Co. did a follow-on study that found 32 of the 50 companies described in these books to only matched or underperformed the market over their subsequent 15-to-20-year period.