When innovation led to a reversal of fortunes
hackerearth
MAY 12, 2017
In 2004, CEO Knudstrop embarked on a back-to-the-basics journey, and went from a loss of $292 million that year to a profit of $117 million in 2005. The company created an experience “around” the movie and engaged its buyer compellingly and completely. Controlled innovation has clearly worked. Source: [link]. Fingers crossed!
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