article thumbnail

Strategic Planning Workshop Ideas – The Brainzooming Process Is 10 Years Old!

BrainZooming

We introduced the first Brainzooming strategic planning workshop resembling what we do today as The Brainzooming Group ten years ago, June 19-20, 2006. The First Brainzooming Strategic Planning Workshop. Using a few basic posters, we described the strategic thinking exercises, using easel pads and sticky notes to capture ideas.

article thumbnail

Creative Strategy Formula – Snickers and Lead, Copy, Swerve, Integrate, Go

BrainZooming

Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands. The Lead, Copy, Swerve, Integrate, and Go Creative Strategy Formula. BTW, A Word about Personalization.