Tullio Siragusa

AUGUST 14, 2023

Vision and Strategic Thinking The Universal Need for Direction: Regardless of the industry, every organization seeks a brighter future. Their strategic thinking ensures that actions taken today align with a brighter tomorrow. When he took the reins at Ford in 2006, the company was facing dire financial straits.

Leadership 118

Leadership Industry Design Thinking Design 118

BrainZooming

JUNE 20, 2016

We introduced the first Brainzooming strategic planning workshop resembling what we do today as The Brainzooming Group ten years ago, June 19-20, 2006. The First Brainzooming Strategic Planning Workshop. Chuck facilitated multiple engaging, high-energy strategic innovation sessions for us at Yellow Corporation.

Exercises 67

Exercises Strategic Thinking Strategy Strategy 67

BrainZooming

OCTOBER 13, 2015

We haven’t talked about stealing (or copying) ideas as a creative strategy for some time. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands. BTW, A Word about Personalization.

Creativity 40

Creativity Strategy Strategy eBook 40