2006 Ideation LEAN Marketing 
Innov8rs
JANUARY 16, 2023
As part of our recent The Innovator’s Handbook 2023 launch event, we discussed this (and more) with Frank Mattes (CEO at Lean Scaleup), Sean Sheppard (Managing Partner at U+), and Susana Jurado (Head of Wayra Builder at Telefónica). Why can it be so hard for corporates to launch substantial new businesses? Business Building: Pros and Cons.
David Marks
OCTOBER 27, 2017
Back in 2006 the duo reigned supreme in the mobile phone market. Marketing departments would identify the consumer excitement around the iPhone and raise the alarm. Sales would lean on their channels to ensure better exposure to the new product. Take Nokia and Blackberry as an example. Then came the iPhone. Say no more.
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David Marks
OCTOBER 27, 2017
Back in 2006 the duo reigned supreme in the mobile phone market. Marketing departments would identify the consumer excitement around the iPhone and raise the alarm. Sales would lean on their channels to ensure better exposure to the new product. Take Nokia and Blackberry as an example. Then came the iPhone. Say no more.
David Marks
OCTOBER 27, 2017
Back in 2006 the duo reigned supreme in the mobile phone market. Marketing departments would identify the consumer excitement around the iPhone and raise the alarm. Sales would lean on their channels to ensure better exposure to the new product. Take Nokia and Blackberry as an example. Then came the iPhone. Say no more.
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