Matching Crowdsourcing to Specific Stages of Business Model Innovation
Qmarkets
APRIL 24, 2017
To describe EC, I’ll borrow its “classic” 2006 definition by Jeff Howe as an act of taking a job traditionally performed inside the firm and outsourcing it to a large (and usually undefined) group of people in the form of an open call. But it is efficiency innovations where IC can be at its best.
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