Why Tim Cook is Steve Ballmer and Why He Still Has His Job at Apple
Steve Blank
OCTOBER 24, 2016
Most often innovation dies and the company coasts for years on momentum and its brand. Ballmer and Microsoft failed because the CEO was a world-class executor (a Harvard grad and world-class salesman) of an existing business model trying to manage in a world of increasing change and disruption. Rarely does it regain its former glory.
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