Why you need extreme constraints to fuel innovation
hackerearth
AUGUST 10, 2017
By making a constraint beautiful, we mean seeing it as an opportunity, not a punitive restriction, and using it as a stimulus to see a new or better way of achieving our ambition.”. CEO Marissa Mayer offered the same opinion writing for Businessweek in 2006: Some of the most innovative ideas have come from marketing and advertising.
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