Why B2B Marketers Were More Innovative 10 Years Ago
Brunner
MAY 29, 2019
Around 2009, I was asked for my top trends related to B2B marketing. I was bullish on visual recognition applications (augmented reality) for product demos and training, pushing data analytics beyond campaign metrics, and leveraging third party data to drive insights. — Out of necessity, we were more inventive.
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