Great to Good Innovation
IdeaSpies
FEBRUARY 21, 2019
I’m going to talk about how, in the 21st Century, we need ‘Goodness’ more than ‘Greatness’ when it comes to innovation. Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. The management consultant giant McKinsey and Co. We are familiar with all these inventions.
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