Remove 2011 Remove Creative Process Remove Design Remove Software Developers
article thumbnail

Persona Grata

Boxes and Arrows

In my experience as an interaction designer, I have come across many strategies and approaches to help increase the quality and consistency of my work, but none is more misunderstood or misused than that of the persona. Personas have been in use since the mid-1990s and since then have gained widespread awareness within the design community.