Persona Grata
Boxes and Arrows
JULY 15, 2014
As for adoption, many say they use personas, but few designers I’ve met actually use them as a part of their core creative process. Personas were informally developed by Alan Cooper in the early 1980s as a way to empathize with and internalize the mindset of people who would eventually use the software he was designing.
68 
Let's personalize your content