Remove 2012 Remove How To Remove Marketing Remove Strategic Thinking
article thumbnail

Creative Strategy Formula – Snickers and Lead, Copy, Swerve, Integrate, Go

BrainZooming

When translated into a simplified creative strategy formula, you can consider ways your brand could use a comparable formula to develop a new creative strategy: Is there a creative idea out in a market comparable to yours that is gaining attention and buzz that you could copy ? BTW, A Word about Personalization.

article thumbnail

Now Streaming: Extreme Creativity with Vickie Howell

BrainZooming

EAG: I think it’s the fact that when you saw that the market wasn’t doing what it had been doing, you took things into your own hands and found a way to do it anyway. However, you’re creative, whether it’s picking up a Fender Strat, or a paintbrush, or knitting needles, that is how you channel your creativity. I’m like, WHAT?!