There are Knowns and Unknowns in Innovation: Let’s Manage Them Differently
Paul Hobcraft
MARCH 12, 2018
Paper presented at PMI® Global Congress 2012—North America, Vancouver, British Columbia, Canada. Newtown Square, PA: Project Management Institute. The knowns are those products, services, processes, etc. The unknown becomes very different in approaching idea generation. Characterizing unknown unknowns.
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