When innovation led to a reversal of fortunes
hackerearth
MAY 12, 2017
Huge layoffs and millions of dollars in losses drove the company to adopt a business strategy that focused on capabilities. Lego overcame its near-demise situation when the then president, Kjeld Kirk Kristiansen, decided that innovation was the only way out in 2001. Their producing tons of bricks inside-the-box strategy didn’t work.
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