The Innovation-Driven Disruption of the Automotive Value Chain (Part 2)
Corporate Innovation
JULY 4, 2015
2013 R&D spend (in US$B). Moreover, culturally automotive companies prefer to at best be fast followers , rather than a first movers. Establish the right culture, timelines and innovation KPIs. Rank by Innovation. Rank by R&D Spend. R&D as % of Annual Revenue.
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