33 Routes to Open Innovation
Open Innovation EU
OCTOBER 11, 2017
More information in Weiblen (2014) and Chesbrough (2010) when he describes these companies as merchants. Weiblen, 2014 ). As it is a form of ‘brainstorming’, the general rules of ‘brainstorming’ also apply to crowdsourcing, which includes taking every idea or opinion seriously.
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