33 Routes to Open Innovation
Open Innovation EU
OCTOBER 11, 2017
More information in Weiblen (2014) and Chesbrough (2010) when he describes these companies as merchants. This approach could also have been placed underneath the funnel: co-design usually happens with both partners and customers and is meant to have a more human-centered design approach in your R&D-funnel. Weiblen, 2014 ).
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