IdeaConnection

MARCH 9, 2018

Activewear brand Outdoor Voices is so convinced by the benefits of open innovation and co-creating with customers that from now on it is going to involve them in all future product designs. The brand launched in 2014 and Running was its first collection to involve consumer input which it did via social media.

Open Innovation 40

Open Innovation Innovation Product Development Design 40

Legacy Innovation Group

APRIL 1, 2019

Seven Roads of Innovation–Based Growth. Nov 15, 2014 | Anthony Mills. It might be a matter of finding new markets, even creating new markets, or just finding new space in your current markets through new technology and products. Your company launches innovative new offerings within its current markets.

Innovation 40

Innovation Marketing Technology Disruption 40

Matthew Griffin

JUNE 9, 2015

However, while many organisations know that the people who could help them create the next blockbuster or break the next market sit outside their walls they also knew that unless they could find and hire them then that IQ would remain tantalisingly out of reach. Six degrees is now four. The growth of the internet changed all that. Conclusion.

Disruption 40

Disruption Ideation Marketing Policies 40

Matthew Griffin

MAY 17, 2015

Over the past two weeks I’ve talked to a number of senior C level executives from some of the UK’s largest retail banks to understand more about their views of the world and their perception of the market and while outwardly little looks like its changing at the Big Five banks their executives are not sitting comfortably.

Disruption 40

Disruption Technical Review Industry Culture 40

Matthew Griffin

MAY 26, 2015

Innovation is undeniably the corporate buzzword of the 21 st Century but most organisations are guilty of only looking within their own industry, or at best “along industry lines” for inspiration. Over the past five years though almost every one of the new 174 disruptive Unicorns who’ve collectively created new markets worth over $1.5

Technical Review 40

Technical Review Disruption Industry Marketing 40

Matthew Griffin

JUNE 1, 2015

Entrepreneurs have faster and easier access to funding, expert resources, advanced manufacturing and prototyping techniques and rapid routes to market and when you connect billions of people together the next great idea and the means to resource, develop and sell it are merely a click away. Start your turn early. Conclusion.

Disruption 40

Disruption Industry Competition Marketing 40

Matthew Griffin

MARCH 23, 2015

The billion dollar startup was once the stuff of myth but now they’re everywhere, backed by a bull market and founded on new, disruptive digital technologies and business models which make their speed of operation, rate of innovation and reach that much greater. Their idea solves an existing, mass market problem.

Marketing 40

Marketing Competition Disruption Company 40