2015 Design Thinking Software Review Study 
ITONICS
APRIL 26, 2018
Studying a smart service in a customer-centric way uncovers hidden needs and possibilities to not only offer solutions to a customer’s problem but to exceed all customer expectations by offering additional features ( gains ) as well. Service design thinking methods are useful tools to design a service from a customer’s point of view.
Innovation 360 Group
SEPTEMBER 6, 2015
New customer mind-set, power of influencing other buyers’ opinion and higher expectations , easily communicated through social medias or other channels (TripAdvisor or Booking.com and their respective customer reviews are perfect examples of this revolution in B2C activities). The knowledge, information and technologies are available.
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