Strategic Thinking – 16 Ideas for Creating an Entrepreneurial Environment Inside Your Company
BrainZooming
MAY 6, 2016
At the 2016 Brand Strategy Conference, Antonia Dean, Director – Marketing, Brand Development, & Strategy at The Estée Lauder Companies covered the strategic thinking ideas behind creating an entrepreneurial environment in a large company. Creating the Culture. When creating the new culture, think “lowercase b.”
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