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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

The Largest Agency Market North America Market size : The advertising market in North America was valued at over $200 billion in 2020, with a projected growth rate of 2–3% in the coming years. Competition: The advertising and communications industry in North America is highly competitive, with many players vying for market share.

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Future Trends 2021: Purpose & Co-creation

Be-novative

However, project managers will need to learn new skills related to this rapid transformative change and digital collaboration and evolve to become, according to Nieto-Rodriguez, strategy implementation specialists, according to us at Be-novative Design Thinking facilitators and growth managers.

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