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Unlocking Innovation with Data, Creativity, and Automation

Tullio Siragusa

The challenge for businesses is finding ways to make use of all this data to drive innovation. We also learned how they make sure to pursue marketing and advertising efforts to move the sellout to their retail partners. This should come as no surprise, given the amount of data that is available today. .

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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era WPP, Publicis, and Interpublic are three of the largest multinational advertising and public relations companies in the world. Apart from WPP, Publicis and Interpublic, other key players in the region include Dentsu, Omnicom, and Havas.