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Five reasons why few companies are data driven

Jeffrey Phillips

For years now, we've heard of the importance of becoming a "data driven" organization. Being data-driven, we are told, means making decisions not based on gut instinct or what managers believe is true, but based on evidence, on hard data. So, why is it that so many companies cannot make decisions based on their data?

Data 186
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How the Best Chief Data Officers Create Value

Harvard Business Review

Despite the rapidly increasing prominence of data and analytics functions, the majority of chief data officers (CDOs) fail to value and price the business outcomes created by their data and analytics capabilities. It comes as no surprise then that many CDOs fall behind expectations and have short tenures.

Data 119
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4 Skills the Next Generation of Data Scientists Needs to Develop

Harvard Business Review

As reliance on data and analytics continues to expand across industries from agriculture to manufacturing, health care to financial services, it stands to reason that the next generation of data leaders will have far-reaching roles that impact strategy, decision-making, operations, and countless other functions.

Data 141
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Retail Omnichannel Success: All About the Data

Business and Tech

“The experience consumers expect is seamless and consistent,” says Steve Prebble, CEO of Appriss Retail , a retail software and data analysis company. “It’s But many retailers aren’t leveraging the data they collect. They’ve got siloed data, and the e-commerce and in-store teams aren’t always working together.”.

Data 246
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ABCs of Data Normalization for B2B Marketers

Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?

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Your Data Strategy Needs to Include Everyone

Harvard Business Review

An entirely new “management paradigm” for data is needed. As used here, a “management paradigm” embodies a common language, a holistic vision of the ways data should contribute, a clearly defined organizational structure showing how data integrates across the organization, along with clear roles and responsibilities for all involved.

Data 139
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Why Chief Data and AI Officers Are Set Up to Fail

Harvard Business Review

With the explosion of generative AI and other powerful new data tools, chief data and artificial intelligence officers (CDAIOs) are more important than ever as companies navigate this new landscape.

Data 137
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Digitizing Logistics: Harness the Power of Data in 4 Steps

That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. In fact, the majority of respondents agree—with 72.3%

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Creating the "Right" Product Roadmap With Data

Speaker: Sunil Parekh, Head of Product Management, SimplyInsured

Data can be qualitative or quantitative, and comes from multiple sources: customer interviews, product usage & funnel analytics, company financial performance, and internal stakeholders. How do you use that data to create a product roadmap that is aligned with your organization’s business objectives?

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?

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Selling Data and Decisions to your Team

Speaker: Cait Porte, SVP Product and Customer Experience, Zmags

Join Product Management expert Cait Porte as she covers how to sell your ideas internally by leveraging data to drive decision making. During this discussion, we'll talk through: Leveraging data to make feature decisions. Gathering feedback to uncover road blocks and objections.

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The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Read on to learn more about how intent data can save salespeople time -- while capturing more qualified leads in the process! Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

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The Forrester Wave™: B2B Marketing Data Providers, Q2 2021

In our 24-criterion evaluation of B2B marketing data providers, we identified the 11 most significant vendors — Data Axle, Dun & Bradstreet, Enlyft, Global Database, InsideView, Leadspace, Oracle, SMARTe, Spiceworks Ziff Davis, TechTarget, and ZoomInfo Technologies — and researched, analyzed, and scored them.