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You can't burn data

Jeffrey Phillips

As the concept of digital transformation takes root, you may frequently hear comparisons between data and oil. This comparison was strong enough to lead Wired magazine to define data as the new oil in a magazine article some years ago. Both data and oil are commodities, and exist to some degree in large volumes.

Data 157
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What is Agile Data Governance? Definition, Framework, and Steps

IdeaScale

What is Agile Data Governance? Agile data governance is defined as a modern approach to data management that emphasizes flexibility, collaboration, and iterative improvement.

Agile 130
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Retail Omnichannel Success: All About the Data

Business and Tech

“The experience consumers expect is seamless and consistent,” says Steve Prebble, CEO of Appriss Retail , a retail software and data analysis company. “It’s But many retailers aren’t leveraging the data they collect. They’ve got siloed data, and the e-commerce and in-store teams aren’t always working together.”.

Data 246
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What is Data-Driven Decision Making in Government? Definition, Implementation, Improvement, Engagement, Challenges, and Considerations

IdeaScale

Data has become the cornerstone of decision-making across various sectors, including government. The adoption of data-driven approaches has revolutionized how policymakers strategize, allocate resources, and address societal challenges. In this blog, we explore the significance of data-driven decision-making [.]

Data 130
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From Data to Decisions: Maximizing Retail Potential with AI

Speaker: David Azoulay, Marc Stracuzza, and guest speaker Sucharita Kodali

We’ll unveil the transformative potential of AI and data analytics in shaping the future of omnichannel personalization and e-commerce.

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Why Data Breaches Spiked in 2023

Harvard Business Review

In spite of recent efforts to beef up cybersecurity, data breaches — in which hackers steal personal data — continue to increase year-on-year: there was a 20% increase in data breaches from 2022 to 2023.

Data 92
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When You Have to Make a Strategic Decision Without Much Data

Harvard Business Review

One big challenge that leaders have when figuring out how or where their companies can grow is that a dearth of data about future problems and opportunities.

Data 138
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Drive Better Decision-Making with Data Storytelling

Storytelling is more than just data visualization. Storytelling provides an organized approach for conveying data insights through visuals and narrative. Data-driven storytelling could be used to influence user actions, and ensure they understand what data matters the most.

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ABCs of Data Normalization for B2B Marketers

Data normalization. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. At its core, data normalization is the process of creating context within your marketing database by grouping similar values into one common value. Why is this so essential?

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How to Build Data Experiences for End Users

Organizational data literacy is regularly addressed, but it’s uncommon for product managers to consider users’ data literacy levels when building products. Product managers need to research and recognize their end users' data literacy when building an application with analytic features.

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4 Approaches to Data Analytics

The world of data analytics is changing fast as organizations look to gain competitive advantages through the application of timely data.

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Buyer’s Checklist: How to Evaluate a B2B Contact Data Provider

Leveraging a data provider to help identify and connect with qualified prospects supports company revenue goals by alleviating common headaches associated with prospecting research and empowers sales productivity. Download ZoomInfo’s data-driven eBook for guidance on effectively assessing the vendor marketplace. So what’s the problem?

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You’re Invited: Innovate Through Data Virtual Summit

Speaker: Logi Analytics

Logi Spark 2021 consists of two days of networking, best practice sessions, and forward-thinking keynotes on the future of data. Preview our sessions and sign up to join other data leaders looking to transform the world of analytics.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. reporting that technographic data is either somewhat important or very important to their organization. In fact, the majority of respondents agree—with 72.3%

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Digitizing Logistics: Harness the Power of Data in 4 Steps

That’s where your data comes in. In demand generation, data is essential for knowing who you should target and how. In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. Leveraging intent data.