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Three Tools I Use to Enhance Customer Engagement and Innovate Strategically

Fehmida Kapadia

Paradigms of product development have shifted significantly in the last decade. The key tenet of agile and lean development is to quickly and iteratively build?—?test?—?learn. To reduce cost and time associated with the product development cycle, we have to start engaging with our customers early. Prototype?—?Test

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Co-creating for marketing success: Why customers are the new marketing agency

InnovationTraining.org

Marketing and advertising agencies have long been the purveyor of ideas. Recognising this, they created their own award-winning insight community of more than 10,000 end users who provide product, packaging and marketing feedback, and submit ideas for new product lines. Building big ideas together. Doing it for the kids.