Boxes and Arrows
AUGUST 3, 2009
” The value of most design projects is typically placed in the upfront design and strategy work. During this initial phase, are the right people involved in the design process alongside of us, exploring solutions? There’s a lot we can learn from traditional advertising here.
Innovation in Practice
MARCH 20, 2017
The creative process will become easier, and everything the brand does will be more thoroughly informed by this one anchoring concept. What are the benefits of identifying the ideal “unicorn” customer? Build a stronger brand identity. Finding your "unicorn" customer will. .
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