Advertising, Design Thinking, LEAN and Product Development

Three Tools I Use to Enhance Customer Engagement and Innovate Strategically

Fehmida Kapadia

JANUARY 3, 2018

Paradigms of product development have shifted significantly in the last decade. We have started integrating the agile and lean methodology (popularized by the IT industry) into our waterfall methodology (popularized by the manufacturing industry). The key tenet of agile and lean development is to quickly and iteratively build?—?test?—?learn.

Engagement

Engagement Tools LEAN Design Thinking

Co-creating for marketing success: Why customers are the new marketing agency

InnovationTraining.org

SEPTEMBER 12, 2019

Rather than leaning on agencies for ideas and new ways of marketing devised through layered assumptions, clever theories and cliché discussions around “what millennials want”, lean on your customers instead. Marketing and advertising agencies have long been the purveyor of ideas. Cut out the middle man and start co-creating.

Marketing

Marketing Technical Review LEAN Design

Business Innovation Brief

Three Tools I Use to Enhance Customer Engagement and Innovate Strategically

Co-creating for marketing success: Why customers are the new marketing agency

Webinars

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