Advertising Engagement LEAN Radical Innovation 
Qmarkets
MARCH 27, 2024
Radical & Disruptive Innovation On the flip side, radical and disruptive innovation challenges the status quo by introducing new concepts, products, or models that shift market dynamics. Radical innovation is about making significant leaps forward, often creating new industries or reshaping existing ones.
hackerearth
MAY 12, 2017
Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. The company created an experience “around” the movie and engaged its buyer compellingly and completely. Controlled innovation has clearly worked. Then, Microsoft invested $150 million (!) Source: [link].
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