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You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

Consider a large, multi-national, B2B company [1] with multiple business units making a variety of different physical products that require world-class technology and significant capital assets. By reducing economic friction, digitalization enables competition that pressures revenue and profit growth. P&G), software (e.g.,

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The Key to Effective Value Proposition Development

Taivara

If it’s hard to figure out the right way to state your value proposition, consider: Doing competitive research before you start creating your value proposition to. You can also review [link] to see how a competitor’s message. If you’re selling a B2B product, start in the middle of the organization hierarchy. Accessibility.