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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

It’s a shift from business-to-business (B2B) and business-to-consumer (B2C) models to a more human-centric model: People-to-People (P2P). To cause meaningful disruption, businesses need to re-weave the human element back into their strategies, and leverage AI, refined by Design Thinking, to amplify their unique value proposition.