Big Data Design Thinking Guidelines Ideation 
Cris Beswick
APRIL 16, 2024
This thinking regarding time frame also aligns with how organisations should look at balancing their innovation portfolio. Organisations that excel at driving genuine innovation don’t just rely on existing market intelligence like focus groups, trend reports or big data. Why is this methodology critical?
Paul Hobcraft
MAY 7, 2024
The second post , coming next, focuses on how organizations have become more collaborative, open and agile and deal with ideation and what tools and technologies seem to have emerged as the leading ones. Data-driven innovation enables organizations to make informed decisions, identify new opportunities, and optimize product development.
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