Tullio Siragusa
OCTOBER 23, 2023
Ideate and Prototype: Advocate for a culture of brainstorming, experimentation, and iteration. And they can ideate by encouraging brainstorming sessions where all team members feel heard. Test and Implement: Merge empathy-driven ideation with metrics-driven execution. They can define success metrics based on user research.
Tullio Siragusa
AUGUST 15, 2022
To fuel this phase, you can use tools such as landscaping, mind-mapping, brainstorming and post-it notes. Therefore, create an opportunity map focused on the books and related cost improvement chances. In this stage, with the combined idea from the previous steps, it is time to start creating solutions.
Idea to Value
JULY 21, 2017
What it is: One of the most important theories of innovation, but one which is usually completely misunderstood. But I would also recommend the following books: 8 – Effective Brainstorming. What is it: Every company knows about brainstorming. This should always be done instead of traditional brainstorming.
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