When innovation led to a reversal of fortunes
hackerearth
MAY 12, 2017
Lego overcame its near-demise situation when the then president, Kjeld Kirk Kristiansen, decided that innovation was the only way out in 2001. Video games became more popular. The company encourages open innovation via Lego Ideas. It is a story of disruptive innovation. Mattel caught up. Fingers crossed!
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