Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving
Tullio Siragusa
JULY 3, 2023
As a B2B salesperson, storytelling can help you take complex concepts and present them in a way that’s engaging, memorable, and easy to understand. Example: “Our software was born out of frustration. After implementing our software, they saw a 35% decrease in project delays and saved significant costs in the long run.”
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