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The core principles of Leading FOR Innovation

Cris Beswick

It’s no secret that in today’s dynamic business landscape, for some, innovation is still just a buzzword – but for others, it’s the lifeblood of their organisation and an antidote to remaining relevant. Undoubtedly, transformation in pursuit of innovation within established corporations is a significant challenge.

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Guest Blog Post: How to plan for creativity; The power of divergent and convergent ideation

Betterific

We are excited to bring you Joyce Wycoff , an author and expert on gratitude and creativity. She started an innovation conference in the mid 90s, before innovation was a buzzword. The Betterific memberbase is comprised of design thinkers, product developers, and smart creatives.

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Future-Proof Your Business: Building Strategies for a Disruptive World

Leapfrogging

Competitive Advantage: By embracing innovation, you can differentiate your business from competitors and potentially capture a larger market share. Long-term Growth: Adapting to disruption opens up new pathways for growth, whether through new products, markets, or business models.