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How to Run Ideation Campaigns that Generate Real Value

Innovation 360 Group

It is sometimes also referred to as the democratization of ideation, or crowd-sourcing ideas. Releasing the creative potential in your organization will provide you with a powerful new resource that can take you into the future. How to Run Ideation Campaigns that Generate Real Value. Shortcoming with the idea box.

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Mash-Ups for Innovation, a How To Guide

Gregg Fraley

This article will likely be part of a book on the front end of innovation that’s in development, stay tuned. Mash-Ups, in its various permutations, is a power tool and a fast path for combining disparate elements to creatively problem solve. How to effectively do Mash-Ups, either alone or with a team, is not a simple answer.

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Fast Company’s Brainstorming Fail

Gregg Fraley

To be fair, Fast Company isn’t a scholarly magazine and the target is probably not seasoned innovation or problem solving professionals. It drives me a bit mad to see a headline that says “ It’s not that people working together are never good, it’s just that the technique that Osborn developed was lousy.”