Why Building a Culture of Innovation is your Competitive Advantage
Wazoku
NOVEMBER 21, 2017
It’s an approach that has been popularised by the Lean Startup [2] by Eric Ries, but Amazon were doing it long before then and have become masters at, with a continuous stream of data-driven experimentation done on a small scale, with the learning from those experiments then used to scale up the most promising ventures.
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