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The Importance of Staying Scrappy in an AI-Driven Era

Tullio Siragusa

This ability to adapt and innovate in a scrappy, resourceful way is often the fuel behind revolutionary ideas and game-changing products. However, bigger isn’t always better when it comes to innovation. Large enterprises often lose their agility due to organizational inertia and bureaucracy.

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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

This approach often results in cultural clashes and conflicts between the two organizations. In this blog you’ll find practical tips for unifying sales and marketing functions using Design Thinking. Review metrics and KPIs: Use the check-in meetings to review progress against the established metrics and KPIs.

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Unlocking B2B Sales: The Magic of Empathy, Storytelling, and Problem Solving

Tullio Siragusa

Example: “Our software was born out of frustration. After implementing our software, they saw a 35% decrease in project delays and saved significant costs in the long run.” Example: “Our cybersecurity software is like a vigilant night watchman. How did your product or service come to be? What problems were you trying to solve?