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Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A

Tullio Siragusa

Creating a Unified Future with Design Thinking: How to Align Sales and Marketing After M&A Post-merger and acquisition integration can be a complex and challenging process. In contrast, Design Thinking takes a collaborative and iterative approach that involves empathy, experimentation, and continuous improvement.

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Engineering the Future from Astronomy to Augmented Reality

Tullio Siragusa

The Tech Backstage Podcast is a live streamed video podcast that goes behind the scenes with today’s leaders of industry to learn what technologies are solving business problems, and how Design Thinking applied to the future of technology is impacting the world. They also take designs from optical engineers.

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Turning Reverse Engineering of Business Goals into Strategies

Tullio Siragusa

In business it can be a creative process on how to bring about new change, and innovation. It might take business owners “constantly wagging different battles,” but it is crucial to figure out how to remove them. The information about its process, functions or design is extracted to determine how all the pieces fit together.

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15 most important Innovation Theories your company should be using

Idea to Value

Every company says that innovation is important, and that they value the ideas of their people. Yet the problem lies in the fact that so few established companies actually know how to go about getting value out of their innovation ambitions, let alone turning it into profit. Suggested viewing: 12 – Disruptive Innovation.

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