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Using Generative AI to Drive Corporate Impact

TechEmpower Innovation

The shift towards AI-driven ad technologies enables brands to set and achieve highly specific engagement KPIs, moving away from generic strategies to more personalized, data-driven approaches that resonate with their target audience. AI can significantly aid Human Resources (HR) departments in reducing costs through various means.

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Leveraging Design Thinking for IT-Business Alignment in Prioritizing Mission-Critical Needs

Tullio Siragusa

Leveraging Design Thinking for IT-Business Alignment in Prioritizing Mission-Critical Needs In the 21st-century business world, the role of IT has transitioned from a support function to a strategic driver of business success. Nevertheless, many organizations grapple with aligning their IT strategies with business objectives.