Axel Springer & External Innovation. How to turn “Spray and Pray” into “Spray and Succeed”?
CREATORS
JUNE 19, 2017
While mapping over 160 corporate innovation programs for the CREATORS Corporate Innovation Report 2017, we came across some successful examples of “spray and pray” elements in innovation strategy: Coca Cola invested in Spotify. Most of the startups that took part in the program operate in e-commerce and advertising.
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