IdeaScale

JANUARY 12, 2022

Overview: Xaxis, the world’s largest programmatic media company, realized that despite the company’s global reach, it didn’t have a global innovation program. In a competitive, creative industry, innovation often makes a company a market leader. To learn more about Xaxis, read our company case study.

Case Study 130

Case Study Study Technical Review Competition 130

Qmarkets

AUGUST 21, 2020

Somedia is a diversified media company, with over 700 employees spread across several subsidiaries focusing on digital, print, TV, radio, online services, publishing solutions, and advertising sales, as well as an advertising agency.

Idea Management 98

Idea Management Management Crowdsourcing Software 98

Qmarkets

MARCH 27, 2024

In an era where consumer attention is fragmented, marketing innovation helps businesses cut through the noise and connect with their audience on a deeper level. Organizational Innovation Organizational innovation addresses the structures, cultures, and practices that foster an environment conducive to creativity and change.

Radical Innovation 52

Radical Innovation Innovation Disruption Competition 52

CREATORS

JUNE 19, 2017

While mapping over 160 corporate innovation programs for the CREATORS Corporate Innovation Report 2017, we came across some successful examples of “spray and pray” elements in innovation strategy: Coca Cola invested in Spotify. Most of the startups that took part in the program operate in e-commerce and advertising.

How To 40

How To Innovation Strategy Strategy 40