IdeaScale
MARCH 13, 2018
First launched in October 2001, Apple ‘s portable music device has revolutionised how we all listen to and download music. After all, the first portable MP3 players hit the market in 1998 and by 2001 there were over 50 different models available through which you could download and play music from your computer.
Boxes and Arrows
DECEMBER 23, 2014
In a flash of insight, he realized that software could replace pencil-and-paper accounting for everyone. They had users try their new software, Quicken, while they ran a stopwatch. Then they’d tweak the software and retest until processes that took an hour were reduced to a quarter of that.
Moves the Needle
AUGUST 14, 2018
This involves brainstorming and prioritizing business model assumptions, creating a hypothesis, defining a key metric and running a specific experiment to validate or invalidate the hypothesis. In other words, it’s not just about the product, but testing throughout the business model, including marketing and sales activities.
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