2001 Competition Marketing Underperforming Technical Team 
Moves the Needle
AUGUST 14, 2018
Methods are needed that focus on the customer experience, allow us to adapt to new information, and help us make decisions based on market-based evidence. When designing something, (ie: a technology, a product, a marketing material…) it is paramount to keep the needs of the end user in mind. Competition is now global.
Boxes and Arrows
DECEMBER 23, 2014
By using these nascent user-centered design methods, they were able to meet the expanding needs of their user base and claim over 90% of the small business accounting software market. After enjoying almost total market domination, Intuit finally was beginning to face some competition.
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Open Innovation EU
MAY 17, 2017
As opposed to entrepreneurship, entrepreneurial thinking is not necessarily bound to entrepreneurs (to be); it is an essential skill for ‘strengthening human capital, employability and competitiveness’ (Bacigalupo et al., Is it easy to create autonomous team and projects? Are managers prepared to allow experimentation? Lans et al.
hackerearth
MAY 12, 2017
It was close to bankruptcy in the late 1990s with rivals BM, Dell and HP eating up the market. The company had a paltry 4 percent market share and losses of over $1 billion. Market expansion was what Apple needed, not a sizable chunk of the PC market. Mac’s unique features were shadowed by the premium price.
Boxes and Arrows
APRIL 26, 2010
Richard Dalton and Rob Weening discuss two solutions they’ve developed at Vanguard to address this question. Sometimes it’s poor methods, poor team members, or the market. But more often, projects fail from poor decisions inside client organizations.
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