Remove 2001 Remove How To Remove LEAN Remove Software Development
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The Rise of Product Management

Moves the Needle

By 2001, I was running Product Management at a different company. Agile and Human-Centered Design The Agile Manifesto of 2001 was a game-changer in product development. The approach empowered software developers to build products in an iterative and flexible manner. I had never heard of Agile. We were Waterfall.

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Integrating UX into the Product Backlog

Boxes and Arrows

The economics are different in selling consumer products than when developing software for enterprises—UX matters more for consumer products. Jeff Bezos cares if users know how to click the button that puts money in his pocket more than Larry Ellison cares about any button in Oracle software. 20, 2004: [link]. [3]