Spotting Innovation Opportunities
ITONICS
JULY 30, 2018
Those findings create the basis for innovation theories, e.g. radical innovation within niches as part of the evolutionary economics theory (Geels, 2002), a blue ocean as described in the “Blue Ocean Strategy” (Kim & Mauborgne, 2005) or a “White Space” (Jackson, 2011) within the company. The role of big data and data mining.
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