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Open Strategy: Mastering Disruption From Outside The C-Suite

Innov8rs

She engaged in a process called “Radical Listening” by talking to about 400 people in the area and asking a simple question: what would it take for you, as the guardians of the rainforest, to protect it? They engaged in illegal logging and other environmentally damaging activities to pay for medicines and medical procedures.

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How to Test the Viability of a Multi-sided Business Model

Leanstack

Last time, I showed you how to model a multi-sided business using a Lean Canvas. Friendster launched in 2002 and grew to 3 million users in two months. Despite these impressive starting numbers, both these services had begun experiencing declining user retention and engagement. Both Twitter and Snapchat are examples of these.

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How to Nail Your Most Valuable Metrics Using the Customer Journey

Moves the Needle

As you can see, this journey combines awareness marketing, with product marketing, a sales funnel including conversion, and then into product engagement, and ends with "passionate", which some people include with product -- you often hear the word delight -- or is described as branding, where you hear the word "loyalty".

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