When innovation led to a reversal of fortunes
hackerearth
MAY 12, 2017
Apple has refashioned consumer experience with its iconic branding, stylish design and a diverse product range, its own retail stores, and important partnerships with the competition. In 2004, CEO Knudstrop embarked on a back-to-the-basics journey, and went from a loss of $292 million that year to a profit of $117 million in 2005.
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