Business Model Innovation Basics Series - Part 1: What is a Business Model?
The BMI Lab Blog
JUNE 29, 2022
In 1994 Peter Drucker defined business models as “stories that explain how enterprises work” and answer the age-old questions of Peter Drucker’s Theory of Business – “Who is the customer? It can be defined as a holistic view of a company's bundle of products and services that are of value to the customer (Osterwalder 2004).
Let's personalize your content