2004 How To Marketing Radical Innovation 
The BMI Lab Blog
JUNE 29, 2022
2005) that the ´failure to adequately define the market is a key factor associated with venture failure´, we identify the definition of the target customer as one central dimension in designing a new business model. HOW – To build and distribute the value proposition, a firm has to master several processes and activities.
Innovation 360 Group
MAY 29, 2016
A fter collecting and studying innovation data from over 1,000 companies in 62 countries, I’m often asked whether Small and Midsize Enterprises (SME) are more innovative and entrepreneurial than larger corporations. In times when the market dynamics, technology development, and diffusion are faster than ever, it is a natural question.
Innovation 360
MAY 29, 2016
A fter collecting and studying innovation data from over 1,000 companies in 62 countries, I’m often asked whether Small and Midsize Enterprises (SME) are more innovative and entrepreneurial than larger corporations. In times when the market dynamics, technology development, and diffusion are faster than ever, it is a natural question.
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